Hey Girls ‘Un-sanitary Pads’
Dir. Em Cole
Agency. Adam and Eve
Format. Digital 

Directed by Em Cole in collaboration with the charity Hey Girls and Ad agency Adam and Eve DDB London, Unsanitary Pads is a campaign to raise awareness of period poverty in the UK.

1 in 10 girls & young women in the UK experience period poverty, meaning they can’t afford sanitary products. Instead, they’re forced to use other unsanitary items- including socks.
We’re desperate to change this. No one should experience period poverty. #endperiodpovertynow