Joe Gainsborough

Director of Photography

Vogue Portugal | Editorial

Hendricks Gin 'Cucumber Chronicles' | Advert

Burberry Show SS23 | Social

Burberry Jelly | Tik Tok

Burberry Beauty | Campaign

Burberry Goths SS23 | Social

Sam Fender X Spotify | Branded Content

Midnight Express | LAW Magazine | Short Film

GQ Man of the Year 'Fitness Tom' | Short Film

Obongjayer 'I Wish It Was Me' | Music Video

Adidas 'Change is a Team Sport' | Campaign

Bed Head 'Be Bold' | Campaign

Ffasiwn, The Film | BBC New Creatives | TV

Givenchy | Campaign

LVRA 'Look' | Music Video

Model Man 'Beta' | Music Video

London Short Film Festival | Trailer

Ralph Lauren | The Face | Campaign

Sneakersnstuff x New Balance| Campaign

Made on the Concrete | Documentary

When Young 'Give Up' | Music Video

Role Models | Nowness | Documentary

Soak 'Everybody Loves You' | Music Video

Rose Inc 'Serum' | Campaign

Rose Inc 'Shadow' | Campaign

Mirror Mirror | Short Film

Realms | Fashion Film

Hey, I’m Joe.

I’m a Director of Photography based in London, UK, and shooting globally.

I help Directors, Creatives and Brands bring their ideas to life.

With over a decade of experience in the film and advertising industry, I’ve had the privilege of working with some renowned brands and agencies on various creative campaigns such as Burberry, Balenciaga, Zara, Givenchy, Vivienne Westwood, Vogue, GQ, Labrum, Rose Inc., Nike, Adidas, Vice, Nowness, BBC, BFI, LSFF, and TATE.

My work has been screened at numerous festivals including BFI London Film Festival, British Shorts Berlin, Global Health Film Festival 2016, BFI London Flare, Leeds International Film Festival, Out on Film Festival, Our City Film Project Festival, This is England Festival, BIFA. As well as TATE Modern, the Design Museum, Glastonbury Music Festival and Alexandra Palace. Recent awards include UKMVA, Telly Award. 

Joe Gainsborough Director of Photography London

My journey in cinematography has taken me through the diverse realms of filmmaking. From crafting compelling narratives in films to capturing the essence of brands in commercials and advertising campaigns. I’ve also embraced the ever-evolving digital landscape by creating captivating content for social media platforms such as Instagram and TikTok. 


I truly love my craft and am grateful to work in such a fulfilling, challenging and varied industry. I’m meticulous in my attention to detail, ensuring that every frame I capture contributes to the overall narrative and tone of the creative. I believe that great cinematography should not only be visually striking but also emotionally resonant.


I’m driven by the challenge of translating ideas into stunning visuals that leave a lasting impact on audiences. 


Follow these links for access to my showreels.

Fashion and BeautyCommercial | Sportswear


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Get in touch.